Targeted Web Site Traffic

In this article you are going to learn how article marketing can be used to increase your websites rank in the SERPs (Search Engine Results Pages) and drive you all the free traffic you could ever want.

First off, I want to say that this is not an instant process and it will take some time for you to see results, but if you do what I tell you and stick to it, you will see results.

You need to have a basic understanding of SEO (Search engine optimization) to get the most out of this article. If you don’t, I suggest you search for “Stomping the Search engines” on Google and you will learn everything you need to know.

In almost any SEO endeavor, the first thing you want to do is figure out what keywords you want to target and rank for in the SERP’s. For those just starting out it is a very good idea to target low competition “long tail” keywords because they are much easier to rank for. I like to stick with keywords with less than 50,000 “phrase match” competing pages.

After you figure out what long tail keyword you want to target you then need to create the page you want to have ranked in the SERP’s. When creating this page be sure to include your target keywords in the title and H1 tags of the page as well as have them throughout your body text. You do not however want to keyword stuff your pages, keep the keyword density to 2% and 5%.

After getting the page created on you site, you want to write an article that is related to the content on your site. The article should be short and to the point, around three to five hundred words.

As soon as you finish the article, rewrite it twice. This is called article spinning and is not a required step but is highly recommended that you do it. Just go through your article and rewrite each paragraph so that they still say the same thing but in slightly different words. By doing this you can put together hundreds of unique version of your article to submit to the web.

Fifth, it now time to create the part of the article that will get you traffic and help your site to start ranking better, the authors resource box. Most article directories allow 2-3 outgoing links in the resource box, the key here is to link to the pages you want to rank better using the pages target keyword as the anchor text. You should use multiple variations of the keywords so your links look natural to the search engines, as long as the phrase you are linking contains your keywords you should be fine, in fact it is a good idea to thrown in a few “click here” and “your domain” as well, raising its importance and position in the SERP’s.

Your next mission is to get that article out to the web to as many sites that will take it. This means post it to article directories, web 2.0 sites, article exchanges, etc that you can find. You want to have as many different places on the web linking back to your site as you can get, and if they happen to have a good Google page rank all the better.

The reason you want to spin your articles is so that the search engines will not discount or disregard your links on other pages because it has found the same exact text and links on other sites, thus allowing you to having 100’s or 1000’s of unique versions of your article, all over the internet, giving you their full support.

For more information on how to drive targeted traffic to your sites, check out Article Shotgun. It covers every aspect of article marketing making it the web’s most complete article marketing strategy guide.

Web sites need promotions to make money and for that targeted traffic is required. More and more businesses are now learning the significance of pay-per-click secrets and other SEO techniques to increase visibility and sales.

Search website marketing is maybe the best method of directing extremely potential clients to an internet site.  And the PPC tool is certainly the most controllable of the variety in search site marketing tools.  The pay per click tool is amazingly trustworthy, effective and cost-effective when put next to normal advertising styles.  In fact, it’s so streamlined that many firms now pay less than for each client gotten by thriving pay-per-click methods.  This unimaginable client signup rate makes pay-per-click strategies one of the most desired after in search site promoting.

For A Wide spectrum of Advertising Requirements

For a fresh advertiser anticipating to form a niche and increase sales, PPC advertising is a God-send answer.  For an already proven company preparing to venture into a fresh market or establish a new product, PPC is a good way to start.  Pay-per-click techniques are also favorable for a selection of other reasons.  As an example, they can serve as a screening ground for upcoming search engine optimization applications.  In the process your PPC campaign, you get to try out with various keyword phrases or titles before finalizing on a good formula that works rather well for you.  This thriving formula may later be coupled into your other search engine optimization projects.  Pay per click methods also score better off when it comes to time sensitive adverts that come out during occasions like Mother’s Day or xmas.  Regularly SEO techniques might not be of much help when you may have to run such time delicate promotions or events.  In such cases, pay per click campaigns – though expensive – will help you efficaciously have the four P’s of your business namely- place, product, price and promotion.

Information from Adwords and Overture

AdWords, Overture and several others offer assorted PPC strategies and tracking options with a high level of answerability.  These pay per click adverts are highly targeted with simply measurable turnout.  In fact, you get surprisingly detailed analysis and results of your pay-per-click campaigns if you use additional tools similar to sales conversion reporting.  Even so, for a successful PPC campaign, you’ve got to know the simple way to properly set up the tools, what features to trace and what shifts are going to be made based totally on the tracking results.

To obtain the most from your pay-per-click dollars, you must have a {reasonable good} approximation of the click-through rate.  Google Adwords and Overture tracks the click-through rate immediately and tells you about the p.c. of people that have seen your ad and clicked through to reach your internet site.  Now comes new term you have to acquaint with – conversion rate.  This rate determines the amount of visitors to your internet site who have made a purchase.

Thus, while the pay per click software is superb for net-based companies and marketers, it is vital to use it correctly to ensure upper limit advantage for the dollars you spend.

Pay per click is a useful way of web marketing to enhance sales.  You won’t need to understand this with howies apprentice 5 documents because organic listings is free of charge.

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backlinks

Backlinks often called ‘page links’ are essential to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The amount of backlinks

Just about all of the search engines appraise the number of backlinks to a web page when deciding where this page should appear in the search results.

The origin of the backlinks

Backlinks are like votes – the higher the number of votes (backlinks) the more authoritative the page is viewed by the search engine. But ‘votes’ passed through backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks coming from pages with lower ‘trust’ or authority. Government (.gov) and educational (.edu) sites are real examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the concept of ‘page rank’, this is the property it attaches to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text related to the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. Relevance is the first principle for all search engine software and it follows if the text on the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common mistakes

Many people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For instance if the majority of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to build backlinks

So here is my no obligation guidance for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site.

1. It is critical you get the right keywords before you expend any effort whatsoever.
2. I always set out to put together a keyword cloud.
3. I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool puts together a list of keywords related to my main keyword and from this list I create my cloud.
6. I then generate content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to a wide range of content directories.
7. My golden rule is to author content that will attract visitors and persuade them to follow the backlinks to my target pages as well as send backlinks.