Social Networking in Plain English

Originally, social media were designed to facilitate the dissemination of information or media via social interaction. Social media is characterized by highly accessible and often user-friendly methods of publishing such as via the internet or other web-based technology that is capable of reaching an enormous audience and allows the contribution of differing views or additional information almost instantaneously.

Naaaahhh… but one must realize that this social movement requires you to learn some Facebook manners! (especially if you’re looking to do any marketing on Facebook or if you’re trying to make money with Facebook).

So what’s this “Facebook Etiquette” thing all about?  Well, it might be easier to start by talking about what NOT to do on Facebook so you can avoid getting labeled as a “spammer” or as so many people call them today an “idiot marketer”.  To remain in what many “Facebookers” would call appropriate Facebook marketing etiquette, DO NOT:

Not trying to be mean, here, but I am not interested in reading your personal ad feed. And neither is anyone else….

Twitter, like all social networking sites, does require a bit of the “social” to be considered effective. So get with the conversation – you might even make a new friend or two.

What’s Up With That Welcome Message? Another thing I find kind of irritating (and so do other people) is to get a message saying “Thanks for following, now go to my website and buy something.” Okay – maybe they don’t actually say “buy something,” but that’s what they’re implying by sending that message!

It’s okay to send a little DM (direct message) to someone when they follow you, but keep it personal…. I mean, if you met me in real life, walking down the street, you wouldn’t introduce yourself and ask me to fork over some cash…. If you did, you’d be a weirdo and I’d run the other way.

And if you did that on Twitter, same thing.. I’ll run the other way! Or click away, as the case may be…..

Participation Is Required. I’ll be honest with you. I have more followers than updates. (at the time of this writing, I’ve made 2,345 updates). I can’t say that I sit around posting all day long on Twitter, but I’ve obviously made an effort.

Think of it in the “dating” context. You’re not going to go out on a date with a hot chick or a hot guy and try to get to third base on the first date (unless your goal is to get slapped and walked out on).  If you just met someone you have to talk to them, ask questions, share info about your likes and dislikes…you can see where I’m going with this.  The same rules apply in the world of Facebook.  Don’t try and hit one out of the park when you just meet someone.  Take the time to create a relationship and get to know people.  This takes a little bit of work, but it will pay off.  By creating healthy, “real” relationships you will be able to share ideas, network, and find the right people to buy into what it is you have to offer.

That’s it. Pretty simple.  Just stay away from the “short cuts” and easy temptation to just blast out your marketing to every kid, mom, grandpa, business person, and everyone else you meet on Facebook.  Do it the right way and have some Facebook Manners.

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