Linking is neat if you know what you are doing. If you do not then you make a huge mess. Linking does work but it has had changes since it first started being used.

The key to using links is using them in moderation. In the past, it was typical practice to use thousands of links gotten with article submission software but as with plenty of other things in the marketing world, limiting the quantity of links is the best system to use now.

The market today is focused on content not quantity. This is great news since you currently have more space on your internet site and can remove the many links you have that aren’t truly manufacturing but you hated to remove them.

When you have an internet site with a couple of pages, use links to the different pages. All the links will have different content describing the pages. This increases traffic to the site thru the different pages and entices the people to browse through the remainder of the internet site too.

Have one of the links to the homepage of your site. Deep linking is using the right link to the specific page on the internet site. This is often a link from within your website or from another site you have exchanged a link. Use relevant pages of content to link to your pages. Tell the sources of the links you are limiting the links for future sources and this can create others to want to add links to your website before you meet your quotas of links.

Using this method creates excitement from webmasters since you are placing their links on a site with some links, which decreases their competition for users to choose their links on your site. It also states to potential sites needing to exchange links or add links that you are responsible and caring about the appearance of your internet site so they want to use the professional site you have created.

This technique of business tactics also hikes up your link popularity and directs more traffic to the pages on your site. It gives you more leverage to request better quality links when you have better traffic and link acceptance. Some sites will provide a lower level link when they exchange links, but you are now in a position to ask for a better link.

When you increase the value of your links you are linking to prime quality firms and sites. This is always superb for your business and website.

You need to realize that part of this process is sending traffic to other sites. Some folks get uncomfortable at this concept, but it will all come back to you a hundred times over. Regard it this way, you are actually building stronger links to your internet site when you help to raise the rankings of the sites linked to your internet site as they help to increase your website based on your links.

backlinks

Backlinks often called ‘page links’ are essential to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The amount of backlinks

Just about all of the search engines appraise the number of backlinks to a web page when deciding where this page should appear in the search results.

The origin of the backlinks

Backlinks are like votes – the higher the number of votes (backlinks) the more authoritative the page is viewed by the search engine. But ‘votes’ passed through backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks coming from pages with lower ‘trust’ or authority. Government (.gov) and educational (.edu) sites are real examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the concept of ‘page rank’, this is the property it attaches to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it normally has a label a word or text related to the information at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines attribute to the link. Relevance is the first principle for all search engine software and it follows if the text on the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common mistakes

Many people mess up their backlinks strategies because they focus on quantity as opposed to quality of backlinks. For instance if the majority of your backlinks to your ‘parenting’ page originate from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to build backlinks

So here is my no obligation guidance for getting backlinks to your pages, high rankings in the search engine results pages and the right type of traffic to your site.

1. It is critical you get the right keywords before you expend any effort whatsoever.
2. I always set out to put together a keyword cloud.
3. I always start with a single ‘top’ level keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool puts together a list of keywords related to my main keyword and from this list I create my cloud.
6. I then generate content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to a wide range of content directories.
7. My golden rule is to author content that will attract visitors and persuade them to follow the backlinks to my target pages as well as send backlinks.

Ask any Search Engine Optimization (SEO) expert worth their salt and they will agree that when we are creating back links four our website we are doing performing a task that is one of the best ways to increase your ranking in the search engines.

SEO experts will also tell you that your keyword placement in the Search Engine Result Pages (SERPs) can make or break your website.

Most marketers know after just a short time that if their website doesn’t rank on page one or two of the SERPs that their website will rarely be seen by visitors.

For most people searching the web, this means that you must be in the top 20 search results. Think about it, when you do a search and you cannot find what you are looking for after a couple of pages, what do you do? I know what I do, I type in a different keyword or a variation of what I was looking for in hopes of getting better results.

Google and Yahoo love to see a website that has back links leading to it. You can chëck this for yourself, take a look at a popular keyword phrase that everyone is trying to get ranked for. Most likely you will see that the top few sites have a large number of back links leading to that site. Conduct your own case study and look at your Number 1 competitor; does that site have more back links than you do? You can determine the number of back links that a site has by entering the following into the search engine of your choosing: link:http://www.yourdomainurl.com

Of course back links are just one part of the equation, but they are a big part of the equation in getting good SERP results. So, if creating back links is such a good idea, why isn’t everyone doing it? Well, not everyone is doing it, because it can be a real pain to create back links.

Let’s look at some of the more common methods of building back links:

Email A Fellow Webmaster

It is recommended that the back links that you get to your site be from a site that is relevant to the topic of your own website. Having a website about cars linked to a site about fishing does not help you in the SERPs, as much as having a site about cars linking to a site about tires.

The problem here is that you can literally spend hours upon hours emailing various webmasters and asking them to give you a back link. In addition, it is common practice that you offër a reciprocal link to their website. This is fine for some people, but others do not want to clutter their pages with links that take visitors away from their website.

Additionally, you will want to look and see if the site that you are trying to get a link from has a good Google page rank (PR). Google says that a back link from a related site with good PR counts as a strong “vote” for your site; the more votes that you get, the higher your SERP and the higher your PR will be at the next update.

Once you create a salës pitch to a Webmaster for a link exchange, you have to hurry up and wait. You can email 100 webmasters and get a varied response, that is, if you get a response at all. It has been cited that reciprocal linking campaigns have about a 2-5% acceptance rate. In other words, out of those 100 people you took the time to research and to email, only 2-5 of them will give you the back link that you are looking for. Of course, a few more may be willing to do it for a fee.

Directories

Directories are another “tried and true” method of generating back links to websites. Again this is a process that will take hours of work. The two most popular directories are DMOZ.com and the Yahoo directory.

DMOZ is human edited; this is good, because they work hard at only approving quality sites. The downside is that they often lack the actual human beings to approve or disapprove all of the sites that are submitted. There simply are not enough people volunteering for DMOZ to stay on top of all the submissions.

Yahoo will allow for directory submissions for frëe if your website is not deemed to be a business website. If your website is deemed to be a business website, plan on shelling out about $300 to be “considered” for a listing in their directory. They do not guarantëe that your website will be listed in their directory. Yahoo only guarantees that they will consider your website for inclusion in their directory.

You will find that many webmasters operate their own directories. You can find a líst of many directories on message boards like the one at DigitalPoint.com. Many of these directories provide free listings, or they wish for a reciprocal link in exchange for placing your link. At many of these directories, you can also pay for a sponsored link.

The problem here? Usually there are no human editors at the directories I refer to; most of the time they are operated by software. This means that your site could end up in the wrong category or that your site is simply listed and forgotten about. These link directories often boast of having decent PR on their homepage, but the actual page that your site will be listed on usually has a 0 PR. These small directories also have numerous requirements, and you need to read the fine print. When your submission is rejected because there is one mistake made during the 15 minutes you spent constructing your submission that time has been wasted.

Reprint Articles For Back Links

This is an option to create back links that many webmasters overlook. Probably the primary reason that webmasters do not take full advantage of this is because they do not feel comfortable with writing articles. Another reason is that the Webmaster may not have the time to write a quality article.

Consider this, one well-written article can be submitted to literally thousands of publishers of ezines and newsletters, niche webmasters, and frëe reprint article sites and can result in dozens, hundreds or thousands of back links. Now, not every publisher will pick up your article, but for the ones that do use your article, you will get a back link from their website. The back link is achieved in the “about the author” box that is required to stay in place with your article.

The more informative people find your article, the more linking results you can expect to achieve from your reprint article.

If you say that you don’t have the time to spend an hour so writing an article you need to take a look at how many hours have been spent submitting to directories or writing to other webmasters asking for back links.

Don’t feel comfortable writing your own article? Then hire a ghostwriter.

Once the article is written, then you should consider paying a distribution service to distribute your article for you. Again, this is a relatively small price to pay in order to get those all-important back links.

Some recommended article distribution services in alphabetical order include:

• ArticleSubmissionSites.com
• EzineTrendz.com
• PRLeads.com
• SubmitYourArticle.com
• thePhantomWriters.com

In the end, you can save yourself time, money, and a lot of headaches by using articles to create back links to your site. You may be surprised by how many websites are starving for content and are more than happy to place your free reprint article on their website. Odds are that if they are placing your article on their website, then they are in your same niche market — which only adds to the value that the search engines will place on that back link. Don’t forget that people actually read these articles, and you can gain a boost in traffíc as a bonus to all of your new back links.

In Conclusion…

You may be asking, why should I shell out the money to use reprint articles as a linking method? In answer to that let me ask you this; how much money have you spent on being listed as a “sponsored” website in directories?

How much time have you wasted in trying to drum up new back links through other methods? After all, your time is your money. You can spend your time or your money to do the tasks that you need to do to be successful. And literally, sometimes it makes a whole lot of sense to outsource specialized tasks to experts in their fields.

No website is an island. You cannot just build your website and expect people to be knocking down your door to buy your products or services. You have to advertise. People have got to have a way to find your website.

If you take the time and expend the effort to build your website in such a way as to attract the search engines and to provide what the search engines consider to be a good website, then you will find that the search engine companies can be your business’ best friend. And whether you like it or not, one of the ways that the search engine companies deem a website to be a good website, is by the number of back links pointing to the website.

You can have the best website on the internet, selling the best products and services at the best prices, but if people cannot find you, then your website is pointless. If you desire to be successful, then you need to do whatever is necessary to build links to your website. Give the search engines what they want (back links to your website), and the search engines will give you what you want (targeted traffíc).

I personally use SEO Elite to keep tabs on my keywords and backlinks.