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Archive for February, 2010

Important Rules in Business Website Design

Monitoring progress and comparing it to the pl...

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When thinking about your business website design, extra attention should be paid to every minute detail to make sure it performs optimally to serve its goals. Here are five crucial rules of thumb to consider to make sure that your website performs well.

1) Don’t even think about using splash pages

Always remember that we attract our site’s visitors for a specific purpose, and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is nothing but decoration. Usually, splash pages are meant to be visually attractive. The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor? Get those visitors through that virtual door immediately.

2) Avoid excessive banners

Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).

3) Don’t construct hurdles in navigating the website

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Let your visitors see where they are on the site

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If you are determined to have sound automatically load, make certain that it a) makes a meaningful contribution to your objectives, b) allows the site visitors to control and volume levels and c) is not on a page on which all of their attention should be focused upon reading the exquisite copy. If your audio does not meet all of these criteria, err on the side of caution and disable it.

Your online business will benefit from attention to details such as these.

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Google Inc.
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This article will review different methods of moving up the different search engine such as MSN. This information has been created by SEO London.There are two main areas that search engines think about when they’re thinking about where to place you in the search rankings:

The first is the text that you have on your web page and how relevant that is to what people are searching for. Take care to select the correct on-page factors, they are the only one you can control directly SEO Web Design.

The second thing the search engines look at is how popular your site is on the Internet. Are there thousands of other web sites, blogs and links all pointing back to you? The page rank of the page linking to you is important? Is there a match between the text in the link and the txt on your web page? These things are not under your direct control but have a big effect on your position within the search results. For more information on these factors look out for the next article.

Off-page factors are more important than the on-page factors in determining your position in the search results, but on-page factors are still important and both have to work together to get the best results from Google or any of the search engines.

Below are what SEO Experts consider to be the main 5 critically essential on-the-page search engine optimization factors

1.    Title

2.    Keywords

3.    Description

4.    H1 Heading

5.    Main Body text of the page

Title

This is a hidden field (a meta field), it should be limited to 10 words and this appears in the top ‘tab’ of the browser. Spend a lot of time researching the words that go into the title, it is probably the most important field that you can use.

Keywords

This is a hidden field. All of the important phrases for the website should be included. Try to include not only the title words but other words that are important on the rest of the site. Many people no longer put information in the keyword field but it is better to be safe than sorry.

Description

A hidden field, which is picked up by Google and shown on the search page when anyone types in a search. Note the description should be a couple of English sentences but they must contain all the words in the Title.

H1 Heading

This is a type of heading on the main text of the page. One of the most important fields and something that all the search engines use to index a site. It is important that Title and H1 Heading should be the same.

Main body text of the page

There should be at least 400 words on the page (ideally). Take the title keywords and include them in the first fifty words that appear on the page. Words to be targeted should be spaced out evenly and at regular intervals! A 1 to 4 percent distribution is ideal, not too much and not too little.

In the next article we will look at Off-Page factors for SEO success.

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My My Article Network Review

myarticlenetwork-logoWell it finally happened. I have increased the number of my web sites to the point where I can’t keep up with the article writing needed to keep fresh content on them.

As the number of sites increased I started using PLR or Private Label Rights articles but that only helped for a while, then I needed to find something else to get the content I need daily.

That’s when I decided to give automated article marketing a try and turned to My Article Network . It was that or start working more days a week and longer hours and that’s just not going to happen.

So, here is my review ofMy Article Network by Matt Callen.

First, here is The Claim by Matt Callen, creator of My Article Network:

“Get Unlimited Highly-Targeted,
One-Way Backlinks, Quickly Boost Your
Search Engine Rankings, and Dramatically
Increase Your FREE Traffic By Force-Feeding
Your Content Onto Over 10,000 Blogs Online!”
… and do all of this in a 100% legit and Google-friendly way…

That’s a mighty big claim… but… I have never seen or been part of a network that has over 10,000 blogs, so I expect great things from this network.

What Does My Article Network Do For Me?

The first thing we need to look at is what the network is suppose to do for you. If it’s not what you are looking for you should know that right here before you waste any more of your time.

1. One-Way-Link Building Through Article Marketing

I spent a lot of years doing reciprocal linking and back in 2001 it worked great. Unfortunately as time went on and the search engines starting seeing them for what they were, stopped giving so much value to them and instead started paying more attention to the one-way-links.

When I write and publish articles on the My Article Network I include up to three links back to any pages I want. These are one-way-links. I do not have to reciprocate.

2. I Can Use Articles on The Network For My Own Blogs

I do use articles from the network and publish them on my blogs but unlike a lot of people I don’t use just any articles. I have a screening process I use to eliminate content and links that aren’t really going to benefit my site.

Because of my screening process I reject more than 90% of articles. I just checked a minute ago so I could put the value here. Today it shows that I reject 91% of all articles.

Positive Aspects of My Article Network

1. I get a ton of one-way backlinks to my blogs and web sites.

2. Writing helpful content that is relevant to the category gets more articles published. Which most likely means if you write crap you will not see as many get published.

3. Creating relevant content with links that are also relevant goes a long ways to getting all those one-way backlinks.

4. My Article Network allows the use of rewriting code so that you can make you spin your articles into multiple articles quite easily. It is a bit time consuming but far less time than it would take to write all those as individual unique articles.

5. There is an option that allows you to ignore articles rewritten less than 30%. I always have this checked as it weeds out a lot of potential duplicate content.

Negative Aspect of My Article Network

There are a few things I have an issue with but they don’t stop me from using My Article Network 5 days a week.

I Reject A Lot of Articles

I mentioned above that I reject about 90% of articles, allow me to explain a little further.

I feel to get the most benefit when using articles they need to be good, well written, by that I mean good english skills, and they need to be relevant, both the content and the links. If they aren’t I reject them.

Because people will always try to push the limits I reject more than 90% of articles at My Article Network.

Support Doesn’t Do Much From What I Can See

I don’t really need support but I have requested a few answers about what people do on My Article Network and didn’t get a response back for more than a month.

When I did get a response they didn’t answer my questions. Instead they apologized for not being there. Not sure what the problem is in that respect but I think they should have answered my questions after apologizing.

Sometimes Articles Just Disappear

There are times that I choose articles and then wait for them to appear on my blogs and sometimes they just don’t appear. This really annoys me.

The fact that I am so picky with the articles I accept and the fact I have so many blogs that when I get a day that they don’t appear I get really ticked.

It would still be a pain but if I accepted all their articles it wouldn’t matter so much but there are days I only have 1 or 2 articles in a niche and when they don’t get published I go without content that day, well from there. I still put up content but it takes up even more of my time.

Note: Time Is One Thing I Can’t Buy

I’ve said some postive things and some negative things. I hope it will help you decide if you want to giveMy Article Network a try. I still publish between 20 and 30 articles a day, to my blogs and I also write and submit one or two articles a day that get published by many other members.

I am happy and satisfied with the results I get and will continue my membership until the time that changes.

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