Important Rules in Business Website Design
When thinking about your business website design, extra attention should be paid to every minute detail to make sure it performs optimally to serve its goals. Here are five crucial rules of thumb to consider to make sure that your website performs well.
1) Don’t even think about using splash pages
Always remember that we attract our site’s visitors for a specific purpose, and we want nothing to stand in the way of achieving that goal as efficiently as possible. A splash page, which you probably have come across at some time, is a landing page that is nothing but decoration. Usually, splash pages are meant to be visually attractive. The only meaningful content they have is a phrase such as “click here to enter this site.” Why add the frustration of one additional click between your landing page and the desired outcome on the part of the site visitor? Get those visitors through that virtual door immediately.
2) Avoid excessive banners
Eye tracking studies indicate that, while such banners might distract visitors to a website, modern visitors are accomplished at not noticing the content that the banners contain. Unless your business plan is advertising, the last thing you want to do with your visitors’ time on your site is to direct their attention away from your content (and the action that the content is designed to achieve).
3) Don’t construct hurdles in navigating the website
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Let your visitors see where they are on the site
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If you are determined to have sound automatically load, make certain that it a) makes a meaningful contribution to your objectives, b) allows the site visitors to control and volume levels and c) is not on a page on which all of their attention should be focused upon reading the exquisite copy. If your audio does not meet all of these criteria, err on the side of caution and disable it.
Your online business will benefit from attention to details such as these.

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