Yes they are!! Two of the most important site directories are Open Directory Project and Yahoo! Directory. Open Directory Project or simply ODP is totally free. This is the chief explanation why it takes a long while to have your website stored in the directory. Never lose hope.

The best things life are free, correct?

To avoid from being banned in the site directory, do not resubmit your site in no less than six weeks. For being the largest human edited directories on the entire web, Yahoo! Directory is the greatest rival of ODP. Yahoo! Directory doesn’t charge non-commercial sites but commercial sites are charged with $299 per year. Having an all-inclusive directory of the web is really hard. That’s the reason why Yahoo! Directory charges hundred dollars every year. It’s always inadequate to work on all the websites even if Open Directory Project has fifty thousand editors.

Niche specific directories mainly focus on quality over quantity. One of the advantages of using niche specific directories is it provides static links going to your website. Another benefit is it also improves the relevancy of the site when it comes to search results. Various niche specific directories are at no cost.

There are site directories claiming to offer best indexing services and yet they place your site into not so organized categories and call it a directory. Google eventually ban the sites listed to this fake directory. There are duplicate directories with one webmaster and numerous domain names.

To be able to avoid misuse of money in the future, make sure to conduct a research and investigation because the fact that site directories are not spending money for advertising and branding purposes, they are not worth of your trust.

Site directories are not much of help nowadays in terms of getting high traffic nowadays. Few people are searching via directories today because they find search engine results more reliable especially when rendered by an organic SEO company and specific when searching for a particular topic.

A huge chunk of your seo, eighty percent, comes down to your off page optimization. Google is all about other people saying ‘He’s about wine supplies.’ It’s important to get these SEO basics right, but you’ll get greater return by spending your time getting off page optimisation.

Now we’ll talk about off page optimisation. We have a website we are trying to rank for wine supplies. Off page optimisation is all about what people are saying about you. What determines what other people are saying about you is the links and words that other people are using when they link to you. Off page optimisation is all about getting links to your page. You want as many links pointing to your page as possible that contain the keyword that you’re optimising for.

We need to think of different strategies to get those inbound links. Some links have more value than other links. For example, a link from Dan Murphy’s.com, a wine seller in Australia, to our website saying wine supplies, is going to be worth more because they’ll have other people sending links to them. They have more power than other smaller websites with much fewer links. There are different ways to get these links. Let’s go through some of these ways.

But before that, we will talk about sending the links. We try to replicate what happens in nature. It is not natural to have every link point to this website saying wine supplies. When we think of Dan Murphy’s, every link pointing to Dan Murphy’s isn’t going to be saying cheap wines online. What is natural is for people to link with a variety of keywords and also to link to the url. That’s where a lot of people go wrong. You want to make sure you send links to this site with your url because that’s how people think naturally when they post links on their blogs. They might link with the fully resolved url (the domain name) and that will be their link.

Anchor text is the text that is used in the link itself. We could have a link on a website saying wine supplies, and it’s selected through the anchor text. Even though it is wine supplies, that will link through to the specific page which might be the full url I was talking about. It’s also important to have links that link the anchor text, being yourdomain name. You would also link some of your secondary keywords. You would probably look at seventy percent as your keyword, so seventy percent as winesupplies. You then want to look at twenty percent to be your url, and then look at ten percent for variations. This forms the basis of your off page optimization strategy.

Online business activity depends on the number of visitors that reach the business website and the types of transactions performed by them. There are many ways to increase traffic, but many web visitors do not necessarily bring high profit to a certain company. Which is why I will briefly touch upon relevant and irrelevant web traffic so that you should know which to aim at.

The keywords selected for your domain of activity influence relevant traffic. You have to find those keywords that best define your product or service before the actual business promotion on the Internet. An Internet user will type a keyword in the browser search engine box; this is the basis for all queries. What you want here is to have your website displayed in the first results provided by Google or other search engines.

Here is how things would stand if you sold baby wipes. It is based on specialized keywords like ‘delicate wipes for baby skin’, ‘cleaning baby’, ‘how to clean baby’ that you ought to promote your products. When relying on such keywords, you will increase traffic and attract those web visitors that are most likely to become business prospects. If you use too general keywords like ‘baby’, ‘wipes’ and even ‘baby wipes’  you will attract a huge number of visitors but such ways to increase traffic will be little profitable for your business.

And this brings us to the upshot of irrelevant traffic. Business owners that use pay-per-click advertising with Adwords lose a lot of money because of irrelevant traffic: visitors access the web page, they click on ads (which costs money) and then leave without performing any transaction. You can recognize a prospect by the amount of time it spends on your website reading content, viewing products and even performing searches for other products without leaving your page. Thus, work hard to increase traffic reasonably and profitably targeting a certain market sector that has the highest chances to make sales.

Check the Internet for resources that teach web developers strategies to increase traffic and business exposure. Special software programs and tools could help you here a lot. Knowledge is money on the Internet, and a realized business boss plans his/her actions carefully. Plus, there is a constant need to get updates and learn about the major online marketing trends. Consequently, the attempt to increase traffic should be professional not amateurish. Otherwise, profit will remain a far to reach objective!